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    Second Shooter Seminar with Veronica Hinojosa | Chicago Wedding Photography

    Monday, April 5th, 2010

    Veronica is one of those people that is kind of quiet when you first meet her.  She listens with a smile on her face as people carry on around her. It’s not that she isn’t engaging in the conversation; in fact, it’s that she’s so in tune with what’s going on that she waits for the right moment to share what she has to say.  And when she does open her mouth, you know it’s gonna be good. Whether it’s the perfect quip, a word of encouragement or one of her many pearls of wisdom, she is someone that always leaves a conversation better than it was before she spoke. She exudes a warmth and humility that is disarming, but delivers with a conviction that leaves an impression.

    When Veronica speaks, I listen.  And the joy of those that spend time getting to know V, as we call her, get to experience her laughter, radiance, and insights on a regular basis. Not only has she become a dear friend, but a resourceful voice in the photography community here in Chicago.  Tomorrow night (Wednesday) she will be giving the first session of her two-part Second Shooter Seminar. It is geared towards photographers who are interested in developing and contributing their skills to primary photographers during weddings and portrait sessions.  Whether you want to build your career as a freelancer or gain more experience to eventually start your own business, Veronica will share many of the perks and guidelines of being a Second Shooter.  Veronica has built Hinojosa Photography into a successful and wedding and portrait business over the past five years and credits much of her growth to her years of experience as a second photographer.

    In my own journey as a photographer, I can attest to having gained priceless experience and knowledge from the primary photographers who had the patience to pour into me over the past few years in developing my skill. Not only was I able to hone my craft while working with talented photographers such as Brody Wheeler, Daryn Backal, and Kenny Kim, but I had the opportunity to see how a business works from the inside before I took the plunge myself.  They spent time teaching me how to best help them, but I can only imagine how much more value I’d have had to offer from square one had I attended a seminar like this to prepare me how to be the biggest possible asset to the primary photographer. I am so excited to attend tomorrow’s informational meeting, and looking forward to the educational seminar Wednesday, April 14th at 6:30pm.  It’s not too late to register. Come to Calumet Photographic (1111 N. Cherry) in downtown Chicago tomorrow night at 7pm for the  411 and see what it’s all about! Cannot wait to see everyone there!

    Chicago Fast Track Photographer News

    Monday, March 15th, 2010

    Tonight marks our third local Fast Track Photographer meeting in Chicago, and I’m still reeling from February’s gathering. On a brutal Chicago night, almost 30 of us crammed into my tiny Lakeview apartment the night before a snowstorm for one purpose: community. With so many things going on in our lives and businesses, it’d be tempting to write FTP off as one more meeting to attend…..except those of us there realized we can’t afford NOT to invest into a network of fellow creatives who support one another in our passionate pursuit of our careers.  We talked that evening of how some of us have made (or are making) the transition from one full-time career to full-time photography. It was a lively discussion that touched on business plans, to vision, to second shooting with experienced photographers. I interjected occasionally, but mostly I listened to individuals share with conviction the things that had most helped them.  From some just breaking into the industry, to those of us who’ve been doing this a few years, to seasoned experts in the industry like Dawn Davis, Ted Suss, and Bill Skinner from Calumet Photo, almost everyone had something to share. I was simply amazed at the willingness and eagerness to share. Even more, I was blessed by seeing the connections that were made afterwards.

    So as a photographer, cinematographer, artist or wedding professional, what value does Fast Track hold for creatives in the Chicagoland area?  In one word: community. Relationships keep us accountable and motivated, deepen our experience, and allow us access to more resources than we could ever gain on our own.  Even in our age of independence and getting it done ourselves, the old phrase, “No man is an island,” still holds true.  In an industry that is always evolving and growing, whether you are a newbie or a seasoned pro, we all have something to offer to each other.  Fast Track serves as a vehicle to bring together industry professionals who share the same values who are committed to investing into each others businesses as we see ours grow.  To paraphrase one of Dale Carnegie’s principles, as we become genuinely interested in people, they will be genuinely interested in giving back.

    Dane Sanders, author of Fast Track Photographer and founder of this movement takes some time to touch on our FEO- “For Each Other” values in a short video:

    Only days after WPPI in Las Vegas, an annual conference and tradeshow for wedding and portrait photographers, has come to a close, I am more energized than ever this year to have connected with an international community of photographers committed to being For Each Other.  Among many of the events that took place last week were several Fast Track gatherings as well as the inspirational UNITE groups formed by David Jay.  Dane also hosted numerous guests on Fast Track TV to share resources with the industry worldwide.  I had an opportunity to share a little bit about our Chicago crew, and I have to say, I am stoked on you guys! I am just so proud of our group and thankful to have a such motivated and inspiring colleagues in our area.

    Tonight we’ll be gathering at Calumet Photographic downtown at 7pm (1111. N. Cherry Avenue, Chicago, IL) thanks to Bill.  (More details here.) We’re so thankful he’s made this venue available to accommodate our quickly growing group! But he took it one step further and secured approval through the VP for a special 20% Calumet products from 5:30-6:30. Talk about being For Each Other! Thanks so much, Bill!! We are so grateful for you!  Looking forward to seeing everyone later!

    Living a Life we Love: Ramblings of a Night Owl

    Tuesday, February 23rd, 2010

    My heart is full. I’m curled up on my couch with my laptop and a glass of wine. It is 3am, and this night owl is still processing, reflecting, dreaming. Only hours ago I sat with my friends at Calumet Photo Chicago listening to Justin and Mary Marantz on the last leg of their Spread the Love Workshop. Woven throughout the many valuable marketing insights and business principles was a lot of talk about setting goals and building momentum.  As they shared about living a life you love, being UN-ordinary (a Justin and Mary-ism), discovering what makes you unique as a photographer and an individual, and being intentional, everything I’ve learned in the past year came rushing back to me like a tidal wave. The timing could not have been more appropriate. It is exactly this time one year ago that several major changes were set into motion to lead me to where I am today. I have been lax about journaling these last few months (until very recently), but tonight I pulled it out to look back, and remember.

    February 11, 2009. Rochester, NY. I told myself I was going to start overcoming my fears, be myself, and really start getting to know photographers in the area. I had been to GRPP (Greater Rochester Professional Photographers) meetings before, but it wasn’t until last year that I really made it a priority. “I walked into the meeting tonight trying not to feel fear. I pushed it aside, took a deep breath, and felt a rush of confidence as I walked into Booksmart [Studio]. I didn’t see anyone I recognized at first, and the fear tried to coax its way back in. I was half-tempted to turn around and walk out the door, but I smiled and willed myself to loosen up. Turns out I met some great people and truly ended up enjoying myself. Maybe I’m not a total trainwreck.” Ha! It may seem small, but that was the beginning of the end of this shy girl. Little did I know that I was on the cusp of forming some deeply meaningful friendships.

    February 13-19, 2009. Las Vegas, NV. It was my friends and mentors, Brody Wheeler and Daryn Backal, that had originally convinced me to go to WPPI in 2008, and my second year I took a risk and decided to stay with some girls I had never met before. It put me outside my comfort zone and it was one of the best decisions I’ve ever made. I was unsettled, unhappy with my job and on the brink of some major changes, and yet I still didn’t know just how profoundly this conference would affect me.  WPPI is what set in motion the renewal and pursuit of my vision and the forming of relationships that have fueled my growth this past year. As my plane departed McCarran airport and tears streamed down my face, I started this entry: “I am exhausted, inspired, emotional, motivated, excited, scared as hell, deeply moved, and so very in touch with my spirit. This is the place from which I want to live my life- I want to live from my heart….For the first time in so long, I feel PURPOSE.” I cannot even begin to express to you, my friends, after years of sifting through the remains of (what I had told myself were) crumbled dreams, just how much it meant to me to tap into a reignited passion. To realize that it was more than creating art that was driving me, but that it was the entire experience that would be most fulfilling to me and my clients. To be reminded not to change who I am for anyone. To be given “permission” to break out of my box of acting like I had it “together,” and just being real as I developed relationships with my colleagues and clients. To be challenged to connect, relate, and shoot from my heart. To take a risk and go after a life I love.

    I could go on and on about the events and people that impacted my life over the last 12 months. My first trip out to Chicago in March. David Jay‘s talk on creating freedom in our businesses and Kevin Kubota‘s emphasis on workflow and developing a business mantra at PPSNYS (Professional Photographers of New York State) State Convention in Albany. My travels to Florida, Philadelphia, San Jose, Vegas again, LA….Italy! My mom’s ever-growing support for me and belief in my crazy dream, and my father’s legacy of calloused hands and working hard to get what you want out of life. Developing friendships and receiving priceless instruction from Kenny Kim, Bob and Dawn Davis, and Dane Sanders.  Meeting friends and fellow photographers in Chicago and across the country who have opened their hearts to me, and encouraged me in my journey. I cannot even do justice to how deeply each of them has influenced my life in their unique ways, and I anticipate dedicating future posts to what an incredible investment they have made into me.  Every insight has been progressive, building upon a rock solid foundation for my business and life.

    It may sound trite, but I just can’t stop saying it- I am just so thankful. I am so blessed. Last year I was afraid to walk into a small meeting of photographers in Rochester, and now I facilitate a group for photographers to connect in Chicago, a city I hadn’t stepped foot in until 11 months ago. Tonight I sat around sipping drinks with friends- not the “talk-about-the-weather-and-what-kind-of-camera-we-use” friends, but the true “pour-our-hearts-out-and-share-our-hopes-and-fears-I-got-your-back” kinda friends. (Wow. Seriously just blown away by how incredible each of them really are.) Last year I was using all of my energy to build someone else’s business and now I have the freedom to invest into my own. I share this not to brag, but to express my gratitude for all those who have believed in me and poured into me. And because if any of this strikes a chord in you, I want to encourage you to believe you truly have what it takes to go after what you want, and to live a life you love. One year ago, I was a shy, scared girl in Rochester with no direction. And tonight I sit here in the wee hours of the night in my apartment in Chicago, still a little scared, still a little shy, but full of vision and empowered to do whatever it takes to see it through. It has not been easy. Change is expensive. There have been many obstacles that would tempt me to give up altogether. It has already cost me massive amounts of things I care about. I am nowhere close to being “there,” yet. But I’m overcoming my fears and taking on new challenges one step at a time.

    Listening to Justin and Mary today, I was reminded of so many disciplines I “should have” put into practice by now.  I feel a little bit like I “should be” so much further along than I am. And then I hear Dawn saying, “‘Should’ is no longer a part of my vocabulary.” And Dane, on redemption, “Renegotiate your commitment, and stick to it.” I look back and see just how far I have really come. It hasn’t happened overnight. There were a lot of late night talks with friends, a lot of laughter and tears, a lot of goal writing, a lot of strategizing and working long hours.  There will be plenty more of those nights, and many days of wondering if I can actually accomplish what I’ve dreamt I can.  But I cannot do anything less than I’m made to do. “I have everything I need within me,” I wrote a year ago. Let’s believe that. Let’s write down our goals and have faith that we can accomplish them. Let’s not settle for anything short of the live we love. Let’s be remarkable.

    Chicago Trash the Dress | Winter Shoot in Sugar Grove

    Wednesday, February 10th, 2010

    It was a chilly Chicago day, but that didn’t stop 9 photographers, three models, two make-up artists and a troupe of assistants from venturing out to Sugar Grove, Illinois on Sunday for a Winter Trash the Dress Session. Trash the Dress? What’s that all about? Among the shifts that wedding photography has made over the past few years is an emphasis on bridal portraiture as a means of celebrating a bride’s beauty through a session dedicated solely to her in her wedding dress.  Trash the Dress takes that a step further! A bride’s wedding dress is, arguably, the most important detail of her day. She’s spent months looking through bridal magazines, traipsing across town with her friends, and shopping at boutiques, and when the decision is made, this is the one thing on which she spares no expense. To wear it for one day. Albeit the most important day of her life. Hopefully she has hired a photographer who is every bit as passionate about her gown as she is, and who will dedicate plenty of time to capturing her in her radiance, alone and with her groom. Even still, I have so many brides who are just dying to push the envelope and go down to the beach or out to the barn, but are concerned about getting their dresses dirty before the reception. This is why I love Trash the Dress. We schedule a secondary session after her wedding, and then we have some real fun! The stress of keeping things running smoothly at the wedding has passed. The bride can get all dolled up again if she wishes, or opt for a more casual hairstyle as well. Sometimes her man joins in (I love when they do!), and we have a Day After Session that focuses on the couple.  And this is where it’s time to let loose!  It’s another opportunity to capture the essence of who the bride (or couple) truly is, in an environment that most suits her. It can be a carefree, spontaneous time of silliness, or it can be a glam high-fashion shoot.  From jumping in the leaves, to going to the beach, to horse-back riding, to walking around in an urban area, the possibilities are endless.  And while we do say “trash” the dress, we don’t (necessarily) mean ripping it to shreds or destroying it completely. But the bride can rest assured if she gets it muddy or wet- thank goodness for dry cleaning!  When all is said and done, it’s an opportunity for artist and client to continue building their relationship and to create some truly powerful images to celebrate a couple’s commitment.

    Chicago’s Melissa Diep has a vision to give all photographers an opportunity to start offering this to their clients. Last summer she started organizing Trash the Dress sessions at killer venues across Chicago as an outlet for photographers to connect, practice lighting and posing, and build their portfolios.  She hires stunning models and talented hair and make-up artists for each shoot.  But even more noteworthy is Melissa’s dedication to finding exquisite dresses for each shoot. She almost never uses a dress more than once, and gets them custom made from various places in Chicago and even internationally.

    This was my first Trash the Dress with Melissa, and it did not disappoint! We arrived at the venue in Sugar Grove, a beaten path just off the main highway leading to an old house, a barn, a silo, and boundless ideas.  The dresses were flawless, the models were stunning, and their hair and makeup was meticulously styled by the artists to match the mood each model portrayed. Melissa even collaborated with The Left Bank to acquire some ravishing jewelry and headpieces. Amidst the winter chill, the models were gracious and fun while we, as photographers, feasted in this playground of textures and light.  Not only did I take away some incredible images, but I left with a unique experience that allowed me to play with lighting and posing to a degree I’m not always at liberty to on a shoot.  It was empowering to construct and compose my own shots as well as learn from the other photographers present. We even collaborated on a few concepts with impressive results. I am so thrilled to have been a part of the Chicago Winter Trash the Dress.

    Thank you Melissa for organizing another successful event!  And many thanks to our gorgeous models Jennifer, Nicole, and Adrianna and our brilliant make-up artists Diem Angie-Nguyen and Maryam Subhani.

    Chicago Fast Track Photographers: A New Community

    Tuesday, February 2nd, 2010

    My first encounter with Fast Track Photographer was last year at WPPI through my friend, Carl Johnson.  He had been so impacted by Dane Sanders‘ seminar that he had to get me a copy. Little did I know what a treasure was to be found in these pages.  I let a few months go by before I picked it up. I was a little skeptical. “Fast Track Photographer?”  I had been shooting for two and a half years, desperately seeking vision, but knowing there was certainly no fast track in the photography world. Like anything worthwhile, photography is a craft that must be practiced over and over and over to be mastered.  But one day in May I decided to pick it up and see what this “Fast Track” thing was all about. I could barely put it down.  What I was reading was not a photography manual or an inspirational book, but a resource that would help me discover my core strengths and passion as an individual and how to transpose those  abilities into practical skills for my business.  There is no fast track to honing our skill- or discovering who we are. But the concept is that as a business, as a brand, as photographers, we are more than the images we produce. “The real value is in the engine that creates the art- the photographer.” To invest in the value of our businesses, we need to invest in ourselves. Getting clear on what we do best and focusing on that is the heart of the book.

    So when another good friend, Kenny Kim, encouraged me to go to Dane’s Fast Track Roadshow workshop in Chicago a few months later, I was all in. And it did not disappoint. I’ll save my review for another post, but the truth was it changed my life and business in many ways. And the biggest contribution was that Fast Track introduced me to an entire community of people (through the workshop and the forums) who, in this very competitive industry, were truly committed to being FOR each other.  A sense of community is cornerstone to truly thriving in all areas of our lives.  While our individuality must continually be cultivated, our personal, professional, and spiritual lives are enriched profoundly when we are connected to a group of people with common ideals and understanding. It is in realizing what we have to offer to a community that, often, our own sense of self is strengthened and we become clear on how our personal vision fits into the bigger picture.

    Surrounding myself with individuals committed to challenging and contributing to one another has fueled my growth as a business owner.  It is with this same vision that Fast Track groups, an outlet for creatives to come together in a dynamic supported body, was birthed.  These communities are now being launched all over the country and are bringing together artists who share the same values, who want to invest in one another. It is non-exclusive and non-competitive. It’s not about any one personality, or a brand, but about a collaboration between individuals who share the same passions.  So when Dane asked if I’d facilitate in Chicago, greater than my fear of stepping into a new territory was my conviction to see such a group rise up.  And when 20 of us gathered 2 weeks ago at Matt and Stevi Savage‘s place in the South Loop for our first meeting, the response was overwhelming. After spending a good 45 minutes just hanging out and getting to know one another, we convened round table style to get to the heart of what Fast Track is all about.  As we went around the room introducing ourselves, it became clear there was a greater desire for collaboration, relationship, accountability, and sharing of our resources with one another.  I looked around the room, amazed at all the different connections that were made to bring us together that night.  We were blessed to have Bob Davis with us, and he shared from his own experience the value of building relationships and how being tied into a larger community can keep us grounded. Bob and Dawn have been such an incredible example to me and to the whole photography industry of what it means to be “for each other,” as they conduct their lives and business with a genuine heart to give, and an authentic desire to connect.  Ted Suss (Neil Enterprises and Wedding and Portrait Photographers of Chicago) also joined us, and offered himself to the community as a resource. We walked away after our first meeting, some of us having talked late into the night, inspired and empowered. Can I just say, I truly love these guys!!

    (Image below taken by Matt Savage of Avery House Creative.)

    Collage below includes images from Avery House Creative, Otto Rascon Photography and Jennifer Kathryn Photography.

    So much of our success is dependent upon creating the right environment for ourselves. While I tend to be more spontaneous and gravitate towards things that don’t require planning, I’ve realized that things I do not commit to do not happen. We have launched Fast Track Photographers- Chicago with the goal of committing to be FOR EACH OTHER, as we meet monthly to continue facilitating these values in our community. Our next meeting will be on Monday, February 8th at 7pm. (More details can be found here.) We’d love for you to join us!!

    Discovering Italy: PhotoVenture with Kenny Kim

    Sunday, November 29th, 2009

    “Without new experiences, something inside of us sleeps. The sleeper must awaken.” Frank Herbert

    “The wise man travels to discover himself.” James Russell Lowell

    Travel is a part of who I am. It’s in my blood.  I was fortunate enough to take my first international trip when I was 15– to India. My parents were puzzled that I’d want to travel to India of all places, but I was curious, passionate and stubborn, and they relented. I went to India with open eyes and a heart to learn. And I have never been the same.  It sparked an insatiable hunger to see the world and to experience new cultures. I’ve since returned to India, traveled to Hong Kong, mainland China, Tibet, and the Dominican Republic.

    But it had been entirely too long since I had been overseas.  I was starting to get restless. So naturally, when I first started talking with Kenny Kim months ago about his PhotoVenture workshop in Italy, my curiosity was piqued.  There is something about getting out of my natural routine and experiencing a different way of life that gets me in touch with my heart and the things that are really important.  It is all too easy to get in “automatic” mode and not be fully present.  Travel is one of those new experiences, as Herbert reminds, that awakens the childlike wonder in me that I often allow to become dormant.

    After hearing Kenny’s vision for the workshop- to discover the true Italy, to capture our experience through the lens of our cameras, and in the process discover more of ourselves- I was convinced this was where I needed to be in September. So much so, that even though I had a wedding scheduled before the end of the workshop, I decided to go regardless and just leave early.  Kenny partnered with Max Brunelli & Cristiana Chiacchierini, a husband and wife team who design custom tours of Italy geared specifically towards creatives. I knew we were in for a treat when I learned they are also good friends of the extraordinary Kevin and Clare Kubota, and play a key role in their incredible Secret Italy workshop. But in reality, I had no idea what was coming…

    We went out a few days before the workshop to see Rome, Florence, and Siena. I was elated to have extra time on the front end since I was leaving early. I was so excited on the flight that I didn’t sleep much. I journaled, I voraciously digested as much Italian as my brain could hold, and I began planning just how perfect everything was going to be. [Insert snide remarks for my idealism.] Of course, when I dream about how wonderful traveling is, I always remember the glamorous moments- not the ones when we arrive 10 hours later exhausted, hungry, dirty and sweaty. All I can think about at this point is taking a shower and changing before exploring Rome for the day. We wander aimlessly on the street where our bed and breakfast is supposed to be located asking all the locals in our impressive Italian if they knew where the Casa di Rossi is. 30 minutes later we find it (right next to a shop who’s owner told us he had no clue where it was) and all I can think about is the steam from the hot shower.  We manage to get our ridiculously large suitcases up three flights of stairs. (The lift was broken- go figure.) I’m beaming. We’ve made it.

    And the room is not ready. Won’t be for another hour or two. What?! I start having a mini meltdown. Don’t get me wrong, I’m not opposed to roughing it. I’ve used squatty potties in India and gone a month without a real shower. I didn’t wear makeup in Tibet or care what kind of shoes I was wearing. I’ve done my share of hiking and camping in the pouring rain where you just get used to the idea that your clothes and hair will be plastered to your skin the entire trip. But this was Europe.  Italy, no less. How could I look less than fabulous wandering the streets of Rome? Kenny looks at me like, “Seriously?”  (I jest; he was a LOT more understanding than that.) But he says, “We’re traveling. This is what happens. We need to be flexible.” In that moment I had a decision to make. I could be upset and squander the opportunity to enjoy the incredible privilege of being in Italy. Or I could accept the present, adjust my expectations and embrace the very inconsistencies that make travel such an adventure. I am thankful I chose to do the latter.

    This was the first of many lessons I learned while in beautiful Italy, and I had plenty of opportunities to practice surrender. I hadn’t realized how inflexible I had become. The moment I met Max, he smiled, wrapped us each in a big hug, and told us to “Relax! Enjoy!” He truly lives that. And he continually challenged our way of thinking. I pulled out my iPhone less and found myself soaking in the fellowship of a good meal and great company more frequently. I worried less about things going the way I wanted, and remembered the delight I’ve always had in the unexpected. Experiencing the Italian way of life had such a profound impact on me.  I learned not to take things so seriously. I saw the beauty of living simply. I observed how hard Italians work and yet how much more passionately they celebrate and enjoy life’s small pleasures. While I discovered some of my inhibitions, I also discovered in myself the great capacity to overcome them and live more freely.

    It will take a few more posts to tell of all the adventures we had and the laughter we shared, and to explain just how profoundly this trip impacted me artistically, personally and as a photographer. I have hundreds of images to share to which I simply cannot do justice in this small space. But take a glimpse at just some of the wonderful things I was blessed enough to partake in while discovering Italy and discovering myself this September at PhotoVenture with Kenny Kim.

    coloseum1coloseum

    I absolutely adore the Colosseum in Rome. We had so much to see, but I look forward to the day I get to return and explore it some more.
    firenze

    This view of Firenze (Florence) from the Cattedrale Santa Maria Firenze del Fiore was well worth the 463 challenging steps to the top!

    pontevecchio

    Ponte Vecchio in Firenze (Florence) was absolutely breathtaking.

    6-upmontepulciano

    Montepulciano in Tuscany.

    tuscaniacivitadibagnoregiocivita
    norciaspellovalnerina

    I am so blessed to had the opportunity to travel to Italy this summer. I cannot wait to share more images! In the meantime, if you’re hungry for more, check out Kenny Kim’s latest post on an incredible experience we had while in Assisi.  And please consider coming with us in February for the next PhotoVenture! If you allow yourself to experience the Italian way of life, you will never be the same. Ciao!